Corporate Communications

How transparent communication supports family-friendly HR policies

Останнє оновлення тексту: 2024-02-22

Compatibility as a topic of corporate communication

If you are committed to reconciling work and family life, you should actively communicate this commitment - both within your own workforce and externally. In this way, employees benefit from appropriate offers and you benefit from the competitive advantage of a family-friendly HR policy.

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Studies show that a practised, family-conscious corporate culture is a key factor in achieving a better work-life balance. Active communication both internally and externally plays an important role here: within the company, it is important that employees learn about family-friendly offers so that they can take advantage of them. Externally, family-friendliness creates a clear competitive advantage and helps to attract qualified staff and retain them in the long term.
Learn about helpful tips and tools that you can easily implement in practice.

Internal communication

When it comes to informing your employees comprehensively about family-friendly HR measures, it is also important to communicate your offers well internally.

The following tools have proven their worth for successful internal communication:

Finally, an important note

Not every company will be able to use all measures equally. Depending on company size, industry and organizational structure, different instruments are more or less useful. However, one thing is certain: the extent to which companies and employees benefit from family-friendly measures is significantly influenced by the intensity and quality of their internal and external communication.

External communication

Gain a decisive competitive advantage in the labor and sales market by actively communicating your family friendliness to the outside world and thus building a good image as an attractive employer.

There are various tools available to you for this:

The variety of measures shows: You can draw on a wide range of different tools to successfully communicate your company's family awareness. Of course, external and internal communication should always be coordinated and paint an authentic and credible picture of your company. This increases competitiveness and impresses future employees as well as customers and partner companies alike.

Good company examples from practice

  • Сучасні моделі робочого часу

    Інтерв'ю з HR-менеджером Йоргом Польманом з компанії PLANTAG® Coatings про моделі робочого часу, що враховують інтереси сім'ї та батьків

    Інтерв'ю з HR-менеджером Йоргом Польманом

Where can we find help and advice?

The Initiative for New Quality of Work (INQA) of the Federal Ministry of Labor and Social Affairs (BMAS) gives you access to a wide range of advice on modern HR policy. You can use the free INQA checks to examine the status quo in your company and, based on this, move on to personalized INQA coaching. Up to 80 percent of the consulting costs can be subsidized.


https://www.inqa.de/DE/startseite/startseite.html

Tips on building an attractive employer brand can be found in the article on "Compatibility and employer branding".

Further insights into the topic of communication for the development of a family-friendly corporate culture can also be found in the practical guide "Making work and family a topic in the company".