Communicating compatibility

A family-conscious corporate strategy is an important competitive factor - especially when it comes to recruiting specialists and managers. To achieve this, companies need to communicate their attitude and what family-friendliness means to them in concrete terms. But how can companies make the compatibility of family and career a powerful topic of conversation? Here we provide answers and tips on what successful corporate communication can look like, both internally and externally.

In order for your offers to improve work-life balance to really resonate with your employees, you first need to address them specifically in their day-to-day work. How else will your employees find out how their employer supports them in terms of work-life balance, starting a family or caring for a relative? Gain new insights into how you can make family-friendliness visible in your company. The articles provide useful suggestions and ideas for internal communication.

What works internally also applies externally: actively position yourself as a family-friendly company that stands up for its social responsibility. In times of an increasing shortage of skilled workers, this is a valuable competitive advantage when it comes to recruiting, retaining and securing staff. Find out how you can strengthen your image as an attractive employer and improve your family-conscious image with a clear communication strategy.