Compatibility and employer branding

Think about what makes you stand out as a company and where your strengths lie. Perhaps you offer particularly flexible working hours that make it easier for your employees to reconcile family and career. Or perhaps you have reserved childcare places for your employees' children in a nearby or even in-house daycare center.

All of this can be used to highlight the attractiveness of your company. In this context, take a critical look at your company mission statement and make yourself aware of what you want to stand for. See which aspects you are already implementing satisfactorily and where there is still room for improvement. This will ultimately result in a well-rounded, convincing overall picture that will have a positive impact on your employer brand.

Evaluate which measures and content your competitors use to distinguish themselves. If you know these, you will know how you can positively differentiate yourself from them.

Once you have decided which content you want to use to position yourself as an attractive employer, you should record this in clear messages. Avoid detailed explanations and background information. It is important to reach the target groups on an emotional level with short, catchy, individual texts.

Finally, think about how you can communicate your employer brand. Focus on the defined core messages on your website, for example. Think about how you can use social media, professional networks, job advertisements and trade fair appearances to present your attractiveness as an employer.

Also make sure that you keep your employees informed and involved. Only if they are convinced and support the content can you communicate authentically to the outside world. Integrate the topic of employer branding and its evaluation into employee interviews and the onboarding process, for example.

Let your employees talk positively about your company as brand ambassadors by sharing authentic insights about their job on their own social channels.

With the berufundfamilie audit, berufundfamilie Service GmbH supports companies in shaping their HR policy in a family and life-phase conscious manner. First, the current situation and the company-specific needs and potential are analyzed. Building on this, the next step is to define specific goals and measures in various fields of action such as management, work organization and personnel development. If you successfully pass the audit, you will receive a certificate that proves your commitment and strengthens your employer brand.

If you manage to position yourself as an attractive employer in the context of employer branding, you have a decisive advantage in the competition for skilled workers. With various awards and certificates, you can show that you are committed in this area.